Exclusive Presents the Third Annual Public Opinion Survey “Rating the Reputation of Oil and Gas Companies”
August-September, 2006, Exclusive
The purpose of the survey was to find out what changes have occurred in the public perception of the companies during the past year. The target group for respondents was leading employees and the heads of legal, audit, insurance, production companies, banks, pension and investment funds, advertising and PR agencies, representatives from consulting organizations, engineering, design, transportation, oil and gas equipment, etc.
The respondents were asked to name those oil and gas companies, which in their opinion, have the best image, and evaluate them according to the criteria indicated in the table, grading them on a scale of 1 to 5. While evaluating their reputation, the respondents expressed their own opinions, without taking into account financial indicators. Over 1,500 questionnaires were distributed via e-mail, fax, and a telephone survey was also conducted.
As a result, 252 responses were collected. As previously, the companies were not divided into their areas of operations, because this type of classification is too conditional; many oil and gas companies simultaneously conduct development, production, and transportation functions. Rankings of parent companies and their subsidiaries were taken together. Over 35 companies in the sector were mentioned. The below table shows those scored the highest.
As was the case last year, the most critical evaluation item was that characterising the attention that the company pays to environmental protection; and none of the companies received a grade of “5” according to this criterion. The companies were also weak in terms of measuring their transparency. Overall, the same well-known seven companies were determined as having the best reputation. Only one of them was new – LUKoil, which took third place, according to the survey. First place was shared by Chevron and KPO. We should note that Chevron took a leading position for a second year in a row. KPO also rose from 5th to 1st place in one year. KMG came in second with a minimum gap in points of 4.5. TCO, which in 2005, was third, this time lost out to newcomer LUKoil. As compared to 2005, Agip and PetroKazakhstan rose by one position, taking 5th and 6th places, respectively. CNPC was 7th with a ranking of 3.8.
Indicators of the quality of oil products in Kazakhstan
place
candidates
Management qualifications
Success in the Kazakhstani market
Ability to lead the sector
Presence of a recognisable image
Attractiveness for investors
Transparency level
Ability to create positive conditions for personnel
Ability to work in crisis situations
Corporate ethics
Quality of social programs
Attention paid to environmental protection
Total grade 2006
Total grade 2005
Total grade 2004
1
KPO
5
5
5
5
5
3.6
5
5
5
5
4
4.78
4.352
3.84
1
Chevron
5
5
4.5
5
5
4
5
4.6
5
5
4.5
4.78
4.48
4.58
2
KMG
5
5
4.6
5
4.5
4
4.3
4.6
4
4.5
4
4.5
4.45
4.61
3
LUKoil
4.6
4.6
4.6
4.6
4.6
3.6
4.3
4.6
4.3
4
4
4.345
-
-
4
TCO
4.6
4.3
4.6
4.6
4.3
2.6
5
4.6
5
4.6
3
4.29
4.44
4.57
5
Agip
4.6
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